Retailer’s perception of curry powder brands in Kerala

The perception of retailers is crucial for consumer trust, brand reputation, and competitive advantage. It influences customer choices, employee engagement, investor confidence, supplier relationships, ultimately impacting the success sustainability retail businesses. This research study explored retailers' towards curry powders in Kerala. findings provide valuable insights into factors that influence perceptions shed light on their preferences attitudes powders. Retailers play a role as intermediaries between powder manufacturers consumers. Their shape product selection, merchandising decisions, recommendations. Gaining can aid developing effective marketing strategies, enhancing quality, meeting demands.